(1) Hire a masterbuilder (2) Get your team right (3) Ask “why” (4) Build with lego (modularity) (5) Think slow, act fast — take all the time necessary to create a detailed, tested plan (6) Take the outside view – learn from others (7) Watch your downside – risk management (8) Say no and walk away – stay focused on a few products (9) make friends and keep them friendly (10) Electricitify everywhere